By Taylor Bushey
Opening YouTube, some of the first few things one might see on the home screen will entail the latest videos from the subscription list, trending videos from all around the world and even suggested content based on previous searches or recent subscriptions.
What are the odds that at least one of those videos have a scientific agenda?
If someone’s browsing my viewed content, science is not something might find on my account. In college, it was always fleeting in between other topics on a need basis as I struggled with homework assignments. Mostly, someone would find my content many would consider typical such as cooking videos, shopping hauls or makeup tutorials from all the mainstream popular YouTubers that at this point, some may have even have grown up with during middle or high school.
Although, when finally browsing the science section of YouTube, there’s not as much of a missing opportunity as one may first think. In fact, it could be argued that it’s a topic as popular as any other one on the platform, leaning towards the fact that scientists are already taking the social platform by storm.
For instance, if searching for the fun, popular science experiment such as the one involving mentos and coca-cola, there are various versions for viewers to choose which one works best for them. If a viewer wants a more serious topic, then there are also YouTubers who cater to a diverse amount of topics whether that be the study of brain activity or the numerous levels of space and time.
When looking at the popularity of each individual YouTuber’s account, there are definitely more than a few that should be given a look. Famous scientific YouTuber’s include but are not limited to accounts such as Documentary Tube, Bloomberg, Frontiers, and each cater towards different target markets all with some type of interest in science.
By easily browsing the topic it shows that the platform already has an immense, diverse presence which already deems to be successful based on the subscription and viewer count on each account.
However, this isn’t to say there isn’t room for extra growth on the social platform. Like any subject, science is forever growing and changing, and there’s always a new topic to be discussed with avid followers on YouTube. With any voice that enters a platform, one using science has the same amount of power to speak just as many volumes as the latest makeup YouTuber I seem to be so obsessed with via my account feed.
In the end, it’s all about how each content creator approaches each virtual conversation from the beginning.
Begin by asking what questions need to be answered and find out what tone each one should be answered. video-making and editing set aside, by establishing the voice the account needs to have and the target market the account needs to achieve, there is already a successful creation for the channel’s victory.
When it comes down to the videos itself, every successful YouTube video has been able to follow the same guidelines, showing that the type of content doesn’t matter so much as how it’s going to be approached.